Desk Outbound
Prospecting and messaging
Covers ideal customer profiles, prospect research and outbound message writing for Australian B2B teams.
Sales Development Guide
Practical coverage of B2B sales development: ideal customer profiles, prospect research, outbound messaging, deliverability and SDR operations for Australian teams.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Sales Development Guide is for Australian teams running outbound prospecting at scale. It covers how to define an ideal customer profile, research accounts, write and sequence outbound messages, protect deliverability and coach SDRs. The emphasis is on the programme as a whole — how prospecting, handoffs and measurement hold together.
Written for SDR managers and outbound sales teams in Australia.
- 01Prospecting
- 02Ideal Customer Profiles
- 03Outbound Messaging
- 04Deliverability
- 05SDR Coaching
- 06SDR Operations
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Desk Pipeline
Sequences, deliverability and handoffs
Examines follow-up sequences, email deliverability and the handoff between SDRs and closing salespeople.
Desk SDR Operations
Coaching, tooling and programme review
Looks at SDR coaching, tooling choices and how sales development programmes are measured and improved.
How we work
Written for the people who decide
Outbound prospecting, sequencing and SDR performance. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.